Synopsis: Black Friday through Cyber Monday is the biggest selling week of the year, and the businesses that win it start planning weeks ahead. The Black Friday Playbook is your game plan for launching like a pro: a six-week countdown, an offer that actually makes people buy, and ready-to-use ideas for reels, TikToks, product photos, emails, and ads. It's written in a friendly, straight-talking voice for small businesses that want a big week without the burnout, and it shows you how to keep those new customers coming back after the sale.
What's inside:
- The big shopping days and a six-week game plan
- How to build an offer that sells
- 20 reel ideas, plus product photo and graphic post ideas
- Eight TikTok strategies for the holiday rush
- YouTube, email, and Meta ads playbooks
- How to make ads faster with AI tools
- Ways to get seen beyond your own followers
- Keep It Legit: the rules for discounts, deadlines, and reviews
- What to do after the sale to turn buyers into repeat customers
Format: Digital download (PDF) · 18 pages · 2026 Edition
