{"product_id":"the-missing-middle","title":"The Missing Middle","description":"\u003cp data-lfile-container=\"32a6db2c-528e-47c5-8864-eb1a4ed45f84\" data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003eSynopsis:\u003c\/strong\u003e Getting seen isn't the same as getting paid. \u003cem\u003eThe Missing Middle\u003c\/em\u003e is the system behind a Facebook page that grew to 100,000 followers in three months, and the same one Pinkney Creative uses for every brand it manages. Most businesses have attention but no clear foundation, no email list, and no path from \"I like this\" to \"I'll buy this.\" This book fills that gap with the Help, Move, Act method: speak to real pain points, tell stories that keep people watching, and end with calls to action that turn followers into subscribers and customers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe Help, Move, Act method behind 100,000 followers in three months\u003c\/li\u003e\n\u003cli\u003eBuild your foundation: your ideal customer, authority statement, proof bank, brand voice, look, and a bio that converts\u003c\/li\u003e\n\u003cli\u003eCreate content that moves people: four story shapes, retention techniques, and strong calls to action\u003c\/li\u003e\n\u003cli\u003eCapture them: lead magnets, comment-to-DM sign-ups, a five-email welcome sequence, and a simple newsletter\u003c\/li\u003e\n\u003cli\u003eConvert them: a clear offer, a price ladder, DM conversations that sell without being pushy, a sales page checklist, and a two-week launch plan\u003c\/li\u003e\n\u003cli\u003eMeasure and keep: the five numbers that matter, a monthly review, and repeat customers\u003c\/li\u003e\n\u003cli\u003eFour fill-in worksheets and a 30-day action plan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Digital download (PDF) · 22 pages · 2026 Edition\u003c\/p\u003e","brand":"Pinkney Creative","offers":[{"title":"Default Title","offer_id":42800148316242,"sku":null,"price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0258\/3897\/7106\/files\/6-The-Missing-Middle-cover.png?v=1791676304","url":"https:\/\/shop.pinkneycreative.com\/products\/the-missing-middle","provider":"Pinkney Creative","version":"1.0","type":"link"}